A sweet little story melts my heart regarding a stuffed tiger’s great adventure at Tampa airport yet goes on a long way after it went virtual on social media. The operation manager whom on duty that day took a creative approach to address a customer’s need by helping his lost stuffed tiger finding his way home back to a little boy named Owen. Owen was traveling that day at the airport with his family and accidentally left his partner in crime at the playground in Tampa. The operation manager not only found the tiger, but also took pictures along his every footprint then put together a book for Owen to keep as a special memory.

This story has provide a wonderful customer experience with dedication, caring and human kindness to people who has been visited Tampa, FL airport. Their targeted audience are very broad including people with varies background and any travel purpose, such as business or family trip and any individual’s travelers from all ages. The moral of this story is that Tampa airport employee are willing to spend their time to deliver personal experience to any customer at their needs. As well as created the phenomenal customer experience by sharing a message of employee’s dedication that they will do whatever it takes to service you at their best, rather it is a stuffed animal lost and found case, important luggage or any liable person belongings. They are taking their job extremely serious that every customer’s experience matters.

As soon as the story went virtual on Facebook and Twitter, the audiences act lightning fast to take on responses, shares, likes to spread the positive energies. The opportunity for people to interact with this story online brings more attention, promote human kindness, and spirit all over the social media. People are amazed by how caring the employees are while emotionally touched by the level of support and experience that they could be getting at Tampa airport. Their storyline went viral quickly all over the news, mainstream Medias and even printed shirts to sell at the store. The story has successfully turn a small incident case to a great influencing campaign, which has gained tremendous public awareness for the airport. The employees here are taking care of customer from all perspectives concentrating to provide align customer experience in order to develop a strong relationship between them.  

By far, we shall all avoid underestimating the power of digital marketing and social media, which influence us on our day-to-day life. This tale of tiger event has been a great example of how we could utilize the digital marketing tactic to provide a positive influence to any business and community.